by Will Marlow | Aug 10, 2021 | Digital Marketing, Landing Page Optimization
All B2B marketers dealing with lead generation inevitably face the following question: should you collect personal email addresses from leads, or should you force leads to use a business email address on the forms on your website? This isn’t necessarily a...
by Ashley Kirchmyer | Jan 29, 2021 | AdWords, Digital Marketing, Landing Page Optimization
One of the most common questions we get is: will adding more budget to your Google Ads campaign improve your performance? Inevitably, in every engagement, we are asked this question in some way, shape, or form. The answer is no, not necessarily. Some situations call...
