by Will Marlow | Jun 28, 2010 | Original Blog
Sometimes, when marketers try too hard, it can backfire. Here’s an example: I was in Barnes and Noble yesterday, and a very nice salesman wanted me to buy one of the Barnes and Noble e-Readers (the black and white screened “Nook,” which competes with...
by Will Marlow | Jun 13, 2010 | Original Blog
Too many people think that the main motivator to start a business is to achieve personal wealth. I was just re-reading Edmund Morris’s outstanding biography of our 26th President, Theodore Roosevelt, and came across a great passage about his failed attempt to...
by Will Marlow | Jun 8, 2010 | Original Blog
My business partner and I released a video “introduction” to our startup last week. You can watch it embedded below. A common response to the video that we heard from people who we respect was this: it’s too long. I’d love to hear your...
by Will Marlow | May 26, 2010 | Original Blog
“Like babies, products get the most attention when they’re new.” David Ogilvy Seth Godin regularly writes blog posts that are so good that it’s worth writing reactions to them. He did that the other day, when he wrote about the danger of...
by Will Marlow | May 25, 2010 | Original Blog
I’m writing a series of posts that I’m titling, “The Clean Social Media Methodology,” and this blog series is my attempt to introduce people to a very simple way of approaching social media marketing. I chose to call this the Clean Methodology...
by Will Marlow | May 19, 2010 | Original Blog
I was recently talking to a journalist about the following question: should businesses (or schools or nonprofits) care about the quantity of followers they have, or the quality of their followers on social media platforms like Twitter, Buzz, Facebook, and elsewhere?...
