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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
We’re Officially One of the First Premier Google AdWords Partners
Ever since I founded this company back in 2012, we have been Google Partners, and this partnership has been great, because it has given us access to the Google team on a weekly basis, access to new advertising features before they're released to the general public,...
A Primer On Google’s “Personalized Search”
One of the most frustrating things about measuring keyword rankings is that Google serves "personalized" results for every user. This means that when you search for something like "The Prime," you may get one series of results from Google, while someone else may get...
The Anatomy of A YouTube TrueView In-Stream Ad
There is a lot of interest in YouTube advertising these days, and so I wanted to share the "anatomy of a TrueView In-Stream Ad," which is by far the most popular and common type of video ad on YouTube. The key features of this type of YouTube ad are as follows: As an...