Ideas, Strategies, and News from our Agency
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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
How To Run AdWords for Venture-Backed B2B Companies
I specialize in managing AdWords and PPC for high growth B2B companies, and that means that I spend a lot of time with B2B companies that have recently won a series A or Series B venture round. Interestingly, there are at least 5 things that all venture-backed B2B...
A Look At Our New Logo
We just gave our logo a refresh here at Will Marlow, LLC, and we wanted to highlight the changes below. We reduced the "text footprint" of the logo by removing six words and 35 characters by replacing "Certified in Google AdWords, Google Analytics and Bing Ads" with...
How To Test Your Final URLs in AdWords
Since we are all getting familiar with Google's new Final URLs at the same time, I thought I'd share a quick lesson learned, which will hopefully save you time as you update and optimize your AdWords accounts. Before the advent of Final URLs, it used to be that you...