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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Jerry Seinfeld Can Teach You The #1 Rule On Landing Page Optimization
If you have only have 11 seconds to spare, and you desperately want to know the most important lesson about landing page optimization, then I suggest you follow Jerry Seinfeld's advice: "One click that's it! You need me to click twice? I don't even want it anymore....
Goodbye, “Unique Visitors” and “Visits,” Hello “Users” and “Sessions”
In order to keep us all on our toes, Google decided to change the name of two of the most important metrics in Google Analytics: unique visitors and visits. (For the record, Google has done this without making any official announcement.) From now on, unique visitors...
How To Use Google Analytics To Discover What Your Customers Want
Last week I gave a presentation at the Reston Chamber of Commerce titled, "Discover What Your Customers Want - With Google Analytics," and I promised to make the PowerPoint slides available via Slideshare, and the notes available on this blog. I hope you find both...