One great thing about my job is that I regularly get approached by nonprofits that are doing really cool things, and I sometimes get to become involved in their projects, which is both rewarding and educational.

Yesterday I spoke with someone who I was introduced to via Twitter, and he told me about a great charity he’s working with that needs help fundraising.  Essentially, this charity aims to end the cycle of intergenerational incarceration.  The thing he told me that struck a chord was that most Departments of Correction will predict how many beds they will need in the future by a simple equation: they add up the number of children the current convicts have, and they expect 70% of the kids to end up in prison.  Rather than using tax dollars to pay for prison beds now, I would much rather help generate revenue that can be used to give the kids the support they need to stay outside the penitentiary and to live productive, happy lives.

Will Marlow co-founded AlumniFidelity to help his clients reposition their fundraising to benefit from Web2.0 technology and marketing techniques. He’s working with clients such as UVA, the College of William & Mary, the University of Oklahoma, Bowling Green State University, Randolph Macon College, and he loves nothing better than a thorny marketing challenge.  Email him at