Whenever a new social networking product is launched, the question of whether it will KILL its rivals always comes up. 

But for those of you who are loyal to Facebook, never fear.  Google+ will NOT kill Facebook.

Here’s why.  Google+ is not in the business of being the virtual glue that holds together your real world relationships.  That’s Facebook’s mission.  Facebook wants to make your real world relationships richer by letting you share, chat, and interact in a safe place online.

Google+ doesn’t do that.  It doesn’t even TRY to do that.  Instead, Google+ wants to be the catapult that helps you launch your message/product/company/idea to greater and greater numbers of people more effectively.  It also wants to be the net that you use to pull in the best information from the people you respect.  That is Twitter’s business, and my guess is that Google has a weakened Twitter (there are no full-time founders left at Twitter day-to-day) in its crosshairs right now, but most people are missing that story.

Just look at the reviews of Google+.  My hero Thomas Hawk wrote a great analysis of why Google+ is great for promoting photography.  He’s mostly correct in what he says, but the very fact that Google+ is great for photographers is evidence that it is NOT competing in an area that Facebook cares about.

By the way, if anyone wants an invite to Google+
, just let me know in the comments below, by email, or send up smoke signals

Will Marlow is a PR specialist, blogger, and photographer who lives in Northern Virginia.  You should follow Will Marlow on Twitter.