As most of you know, I’m a huge fan of Posterous. I think it’s a great blogging platform. And for photo sharing it’s top notch. So, you might be wondering why I’m not using Posterous for my new photography blog, since I’m such a big fan.
Basically, with Posterous, you can install Google Analytics (which is a big step up from some other blogging platforms), but you can’t get fancy with it. I need to be able to do e-commerce tracking, event tracking, and other fun things that aren’t possible with Posterous. To be sure, 90% of bloggers don’t need to get fancy with Google Analytics. But I do, because I enjoy it, and also because my clients need it from me, which means I should be using Google Analytics as much as possible on my own. Google Analytics is a constantly evolving product, so it helps me to use my own websites as sandboxes to test new ideas, and to refine my strategies.
It is also a tradeoff between speed and flexibility. At one time in my life, speed was the priority. (For new bloggers, speed should almost always be the priority.) When it comes to speed, Posterous wins hands down. You can launch and maintain a beautiful website/blog in a fraction of the time that WordPress consumes. But now, I need flexibility, because I am going deep on Google Analytics, as well as on some other things, and that means I need a self-hosted WordPress website.
Here’s a virtual tour I released this week:
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