If you are worried about what GDPR (the General Data Protection Regulations from the EU that take effect May 25, 2018) means for your business, we are here to help.
First, you are not wrong to be concerned. The penalty for noncompliance on GDPR is outrageously high: either €20 million, or 4% of global revenue, whichever is the greater amount.
Second, complying with GDPR is very complex. So, in order to simplify things, we wanted to present you with three resources:
- First, we drafted this 33-point GDPR checklist of questions to ask to see if you are ready for the new rules. If you go through this list and feel good about your answers, chances are you are ready for GDPR.
- Second, we prepared a longer blog post about the details of GDPR as it relates to marketers for those of you who want to really dig into the deeper issues.
- Third, we are preparing detailed recommendations for our clients to that focus specifically on their businesses, and we’re happy to do this for you. We are literally making recommendations about which fields to add to your forms, and what language to add to your privacy policies.
That said, we are not lawyers, we can’t give definitive legal advice, and it is a very good idea for you to consult with your own counsel on GDPR, but we are more than happy to help you get ready for compliance, and also to take the big steps necessary to make sure your website and landing pages, as well as your remarketing campaigns, are all GDPR compliant as soon as possible.