by Will Marlow | Oct 7, 2015 | AdWords, Google Analytics
I look at a lot of marketing dashboards, and one of the most common mistakes I see is this: website is often listed as the number one source of leads, sales, opportunities, or revenue. But tracking your website as a “source” is actually a bad practice,...
by Will Marlow | Sep 15, 2015 | AdWords
If you are a B2B company that is planning to launch a YouTube campaign, you need to be very careful about how you do your targeting, but there are three YouTube advertising options I would highly recommend using to reach B2B leads and customers. Nurture Your Repeat...
by Will Marlow | Aug 11, 2015 | AdWords
I specialize in managing AdWords and PPC for high growth B2B companies, and that means that I spend a lot of time with B2B companies that have recently won a series A or Series B venture round. Interestingly, there are at least 5 things that all venture-backed B2B...
by Will Marlow | Jul 13, 2015 | AdWords, Company News
We just gave our logo a refresh here at Will Marlow, LLC, and we wanted to highlight the changes below. We reduced the “text footprint” of the logo by removing six words and 35 characters by replacing “Certified in Google AdWords, Google Analytics...
by Will Marlow | Jul 7, 2015 | AdWords
Since we are all getting familiar with Google’s new Final URLs at the same time, I thought I’d share a quick lesson learned, which will hopefully save you time as you update and optimize your AdWords accounts. Before the advent of Final URLs, it used to be...
by Will Marlow | Jun 24, 2015 | AdWords
A lot of people are talking about (and spending a lot of money on) programmatic advertising. And since there is a lot of confusion about what programmatic advertising is, I thought I’d share the six most important things you need to know before you spend money on it....
