by Will Marlow | Feb 7, 2010 | Original Blog
Some new bloggers make the mistake of modeling their blog posts on newspaper op-eds or, even worse, on long-form magazine pieces. The problem is that a blog derives 100% of its credibility from the author, whereas a newspaper or a magazine derives its...
by Will Marlow | Feb 6, 2010 | Original Blog
If you are serious about using the Internet to communicate with customers, alumni or donors, you also need to be serious about measuring your success. If you don’t measure your results, you have no way of knowing if you’re improving, and you’ll...
by Will Marlow | Feb 5, 2010 | Original Blog
Split-testing, or A/B testing, is one of the most important concepts in designing new features on a website. Anyone can do it for a very small amount of money (if you know how), but I wanted to share a real-time example of split-testing in action. See the full...
by Will Marlow | Feb 4, 2010 | Original Blog
A lot of people think (or hope) that one of their ideas or marketing materials will somehow “go viral,” but most people don’t put much time into thinking about what actually causes something to spread virally. Without doing too much math,...
by Will Marlow | Feb 2, 2010 | Original Blog
I was recently invited to Boston to give a talk at the Annual Meeting of the Association of Collegiate Honor Societies about opportunities to engage members using the Internet. My friends at The National Society of Collegiate Scholars invited me, and...
by Will Marlow | Feb 1, 2010 | Original Blog
I think it would be interesting if Nielsen's BookScan unit installed tracking chips randomly on books, to measure reading trends. This would tell us:1. How much time people spend with their books opened. 2. How many books are never opened or read. 3. How many...
