by Will Marlow | Jan 30, 2010 | Original Blog
Yesterday on the fourth annual “” (a Microsoft-invented holiday), Microsoft released a study that showed two interesting things: (1) 70% of employers have admitted to rejecting job applicants after finding negative info about them online, and (2) 86%...
by Will Marlow | Jan 29, 2010 | Original Blog
I once heard a great story about someone who accidentally sent an email containing embarrassing personal information to the wrong recipient. The information in the email was potentially embarrassing to the sender, but it wasn’t John Edwards-scale traumatizing,...
by Will Marlow | Jan 28, 2010 | Original Blog
(This is the second of two posts on getting your organization quoted in news stories. Click here for the first post in this series.) The second step to getting your organization quoted in the news is pretty easy. All you need to do is: (a)...
by Will Marlow | Jan 27, 2010 | Original Blog
(This is the first of two posts on getting your organization quoted in news stories.)Measure everything you can. That way when reporters are writing stories about trends in your industry, they won’t need to settle for the abstract general...
by Will Marlow | Jan 26, 2010 | Original Blog
Here is the most helpful advice I’ve received so far on blogging. Some points seem to contradict other points, but I’ve found it all helpful when taken together. 1. If you’re a true novice, start with a Twitter account, and just post...
by Will Marlow | Jan 26, 2010 | Original Blog
or if you update a Twitter stream, or a Facebook profile, or anything else in the social media universe, you should never under any circumstances write a post apologizing for your failure to write regular posts. It’s perfectly acceptable to start with a...
