or if you update a Twitter stream, or a Facebook profile, or anything else in the social media universe, you should never under any circumstances write a post apologizing for your failure to write regular posts.  It’s perfectly acceptable to start with a beta version of something, but never an amateur version.

Will Marlow co-founded AlumniFidelity to help his clients reposition their fundraising to benefit from Web2.0 technology and marketing techniques. He’s working with clients such as UVA, the College of William & Mary, the University of Oklahoma, Bowling Green State University, Randolph Macon College, and he loves nothing better than a thorny marketing challenge.  Email him at will@alumnifidelity.com