by Will Marlow | Jan 7, 2010 | Original Blog
I like the free e-book format as “primers” for some topics, and I hope more are written in the future. In my opinion, for a topic to make a good free e-book like this, you want to make sure (1) there is a high level of interest in the topic (people...
by Will Marlow | Jan 6, 2010 | Original Blog
Software is valuable when it lets you: (1) do things better/faster/easier than before, or (2) when it is so powerful it lets you do new things you could never have imagined doing before (creating a pro-quality video using Vegas and sharing it using YouTube), or...
by Will Marlow | Jan 5, 2010 | Original Blog
Proctor & Gamble, currently the world’s 8th largest corporation and over 170 years old, was the first company to put a toll-free 1-800 number on all of its product packaging. The first year after doing so, it received 200,000 phone calls from customers...
by Will Marlow | Jan 4, 2010 | Original Blog
What’s the problem with newspapers? It’s not complicated: Print revenue = shrinking. Print costs = constant. Online revenue = growing, but small, and online revenue isn’t mature enough to replace the print revenue, yet. Right? Brand new paperless...
by Will Marlow | Jan 3, 2010 | Original Blog
I was having a discussion with a journalist the other day about what combination of skills/traits are desirable in a journalist today.We came up with some interesting thoughts.According to us, the ideal journalist (without the support of a staff) should: 1. Be a great...
by Will Marlow | Jan 2, 2010 | Original Blog
A lot of times we get really fancy when we need to do things like “usability testing.” Someone I trust recently described a great way to do usability testing for your website for just $30.00. 1. Pick three of your friends who you don’t...
