by Will Marlow | Oct 14, 2010 | Original Blog
I’ve been thinking a lot about online reputation management lately. It used to be that reputation management was all about how to make sure that when someone Google’d your name, good things came up in the top ten search results, and bad things...
by Will Marlow | Oct 7, 2010 | Original Blog
Most good things will require you to lose money upfront. University and nonprofit fundraisers know this, because: Most fundraising events in the first year will lose money. Almost all “new donor acquisition” mailings will lose money. They make...
by Will Marlow | Oct 4, 2010 | Original Blog
We all know people who hate the Internet, or claim to hate the Internet. But most of those people don’t really hate the Internet, they really just hate websites. Because somewhere along the line they were traumatized by a website that made them feel...
by Will Marlow | Sep 24, 2010 | Original Blog
Page views are not a great indicator of the reach of a blog, in my opinion. For one thing, one visitor can “view” a page 100 times, which is why “unique visitors” is also important to take into consideration. Also, page views can be...
by Will Marlow | Sep 22, 2010 | Original Blog
If you really want to get more subscribers to your blog, you need to keep two lists: (1) a list of blogs, forums and Twitter accounts that occupy your space where you plan on regularly leaving high quality comments. Commenting makes you part of the discussion,...
by Will Marlow | Sep 15, 2010 | Original Blog
There is a tension on Twitter between content and conversations. Should you publish compelling, interesting original content, or should you aim for having compelling, interesting conversations with others? The answer depends on your goals. If...
