We all know people who hate the Internet, or claim to hate the Internet. But most of those people don’t really hate the Internet, they really just hate websites.  Because somewhere along the line they were traumatized by a website that made them feel stupid.

This is why, when you’re designing a website, one of your goals should be: avoid making users feel stupid.  Make your site easy to navigate, helpful, and intuitive.  Make links and buttons look “clickable.”  Make text scannable.  Watch real people as they navigate your site, and look for areas that cause them to stumble or pause.  

Too often we focus on wowing people, impressing others with our technical abilities, knocking their socks off with bells and whistles on our websites.  A website that is easy to use, helpful and intuitive is a beautiful thing.

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Will Marlow is an online marketing consultant.  He can help you build an awesome website.  He’s also the co-founder of  AlumniFidelity, which you should check out if you care about fundraising for schools and nonprofits.  Email him at will@alumnifidelity.com.