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Sometimes it’s a good idea to change your social media/blogging routine

by Will Marlow | May 13, 2010 | Original Blog

“There’s no sense in being precise when you don’t even know what you’re talking about.” – John von Neumann  When I am coaching clients on blogging and social media strategies, one of the most important themes is discipline.  At the...

Presentation On Web 2.0 Marketing @ Annual Mensa Regional Gathering

by Will Marlow | May 7, 2010 | Original Blog

Networking is valuable when the relationships are real.”  Seth Godin Lately I’m starting to get more invitations to speak at events about Web 2.0 marketing and online communications.  Although I don’t have a video of the presentation I gave last...

8 things you need to know about Facebook’s plans to take over the world

by Will Marlow | Apr 28, 2010 | Original Blog

“Today, the Web exists as a series of unstructured links between pages.” – Mark Zuckerberg “Even when you’re…at www.washingtonpost.com, you are essentially on Facebook.” – The Washington Post Privacy Policy If you...

How many books about your field have you read?

by Will Marlow | Apr 26, 2010 | Original Blog

Until you’ve got a better answer, you copy. – David Ogilvy One thing I love about having a blog is that it is a phenomenal way to keep a record of things that are important to you.  (Note: this isn’t the only reason to have a blog, but it’s...

Why doesn’t Google advertise on its homepage?

by Will Marlow | Apr 21, 2010 | Original Blog

For one thing, they have a policy of only showing advertising that is “relevant,” and you can’t think about relevancy until someone types in a search query.  For example, if I type in the search, “Dogwalker rates in Washington DC,” Google...

Who benefits from the Icelandic Volcano Crisis (and how we’ve been preparing for it)

by Will Marlow | Apr 18, 2010 | Original Blog

The last time the Eyjafjallajokull volcano in Iceland exploded 187 years ago, it didn’t stop erupting for over a year, according to the Washington Post. (As an aside, one thing that I love about this crisis is that, unlike almost any other crisis that humankind...
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