Bounce Rate

Bounce Rate is one of the simplest and most important metrics to watch for in Google Analytics, and it stands for the number of visitors who come to your website and then immediately leave.  Hence, a visitor “bounces” from your website if they enter, do nothing else, and then immediately hit the “back” button.  Due to the way Google Analytics measures “Time on Site,” any “bounce” is recorded as a visit that lasts for only 1-second, even though someone could technically stay on a website for 20-minutes before bouncing.  (Google Analytics measures Time-on-Site by subtracting the entry time stamp from the exit time stamp, but they can only put one stamp per page, so in the case of a bounce, there is only one stamp, and hence it can only be recorded as a 1-second stay.)