Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the process of systematically improving all aspects of your web presence in order to better achieve your business goals.  CRO begins with defining the conversions that matter to your business, and then evolves into the process of measuring the cost and ROI of generating those conversions.  If you take conversion rate optimization seriously, then you’ll end up paying less money for every lead and sale that you get, and all of your marketing channels should be lifted up.