Facebook Edge Rank is the name for the secret formula that Facebook uses to decide whether your Facebook post will be seen by your Fans and their friends. A lot of people don’t realize that only 15% of people will see the average post on their Fan Page.
If you want more people to see your Facebook posts, you have two options: (a) post radically creative and interesting content, or (b) buy advertising through Facebook. Too often people jump immediately to option B. First of all, like most options in digital marketing, these two paths are not mutually exclusive. You need to do both. The best, most creative content on Facebook is usually backed by paid advertising.