Organic Traffic

Organic traffic refers to the “free” traffic that Google sends to your website.  (It’s important to remember that Google is in the business of “organizing the world’s information, and so if someone is searching for your business, Google wants to send them to you for free.)  Search engine optimization is the field of optimizing your website so that Google and other search engines can see it, and knows when to include it on a search engine results page (SERP).