Search Engine Marketing Blog
SEM & SEO: Ideas, Strategies, and News from the Will Marlow AgencyHow to Get More from Google Analytics
I use Google Analytics (often) but on a regular basis I only use it for a few basic things.If you feel overwhelmed by the sheer amount of data that Google Analytics presents you with, it can help for you to simply define what you want to know. For example, here...
Competitive Advantage
My hero Geoffrey Moore often pushes businesspeople to think about their business in terms of core and context. The core activity is everything you do that makes you strategically different (that is, better) than your competitors. Core is where you create...
The Most Important Marketing Skill
Does your product solve a problem? Or does it fulfill a desire? This is an important distinction.If you are solving a problem, your marketing challenge is all about getting the word out to your customers. If you're selling a cure for their sickness, they need...
What to Expect (Part 2)
Another blog I write is www.willmarlow.wordpress.com, and that blog follows a fairly rigid format.When I write a post for that blog, I simply ask the question: Is this topic something that a client of mine (a school or nonprofit executive) will likely find...
What to Expect
I have two separate blogs. This (www.willmarlow.com) is my personal blog, and my posts here stem from my role as a co-founder of AlumniFidelity, and my experience operating a technology startup company. Before posting to this blog, I try to ask the...
Here’s a 1-2-3 Guide to Adding a Favicon to Your Posterous Blog
I love Favicons, which are are the tiny (16x16 square images, to be specific) that appear in the URL, or in the browser link, or in the tab of your browser when your blog or website is being viewed. (If you want to see some examples of Favicons that may inspire...
Twitter 102: An Introduction to the ReTweet
This post is intended for people who are either new to Twitter, or who have been Tweeting for awhile and would like to get more out of Twitter by understanding one of the most common Twitter use cases, the ReTweet. ReTweet (or, RT): as a verb, to ReTweet is to...
How to Learn from Google’s Beta Tag
The beta tag is one of Google’s brilliant hallmarks. The beta phase (it can actually last forever) solves one of the key challenges in software product development. The first challenge (unsolved by the beta phase) is to build software that solves a serious consumer...
How to Stay Ahead of the Game in 35 minutes
For the last 42 days, there has been a YouTube video of an awesome presentation about trends in high tech by my hero Geoffrey Moore (below). Over the last 42 days this video has been viewed a grand total of 617 times, according to the YouTube statistics. Anyone who...
Here’s to Putting All Your Eggs in One Basket (re-reading Crossing the Chasm)
Sometimes it’s a good idea to put all your eggs in one basket. This is one of the key lessons of the startup bible, Crossing the Chasm, which I’m re-reading right now. The Chasm is the place where many high-tech startups die. It’s the gap...
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