When you are a search engine marketing strategist, a big part of your job comes down to understanding how people use search engines. And it all starts with a simple search query: typing a word or phrase into a search engine. To start, there are four broad types of search queries:
- Informational search queries
- Navigational search queries
- Transactional search queries, and
- Connectional search queries
For most businesses, transactional search queries represent the low hanging fruit. For lots of businesses, there are hundreds or thousands of searches being conducted every month that represent customers who are looking for your product or service.