Traffic sources area all the places where you people are coming from to visit your website. Google Analytics makes it possible to know an incredible amount of detail about traffic sources to your website. As a website owner, you should know all of the following things on a daily, weekly, or monthly basis:
- What are your biggest traffic sources?
- How many keywords are driving traffic to your website?
- What traffic sources are sending you “high quality” visitors?
- What is the “conversion rate” of your different traffic sources compared to one another?