by Will Marlow | Jul 18, 2016 | AdWords
Ever since I founded this company back in 2012, we have been Google Partners, and this partnership has been great, because it has given us access to the Google team on a weekly basis, access to new advertising features before they’re released to the general...
by Will Marlow | Jul 5, 2016 | AdWords
There is a lot of interest in YouTube advertising these days, and so I wanted to share the “anatomy of a TrueView In-Stream Ad,” which is by far the most popular and common type of video ad on YouTube. The key features of this type of YouTube ad are as...
by Will Marlow | Jun 1, 2016 | AdWords
This will probably be interesting only to those of us who spend a lot of time researching keywords, but it appears that Google has doubled the limit on the number of keywords you can download on in the Google Keyword Planner. Below you can see a screenshot from...
by Will Marlow | Mar 5, 2016 | AdWords
Landing page optimization is a huge part of successful online advertising, and there is one strategy that I particularly like, which I call the “two-part landing page strategy.” This is where you identify at least two goals for a campaign, and then you...
by Will Marlow | Nov 16, 2015 | AdWords, Google Analytics
Google Analytics has improved tremendously over the last few years in terms of reducing our need to customize the javascript, and to do other things that require technical expertise. Unfortunately, you still need to get fancy with RegEx occasionally, which I consider...
by Will Marlow | Nov 2, 2015 | AdWords
Even with all of Google’s resources, talent, and money, it’s good to remember that even Google has bugs and glitches, as you can see below. For the last two years, at the end of every month, I’ve received an invoice for certain AdWords accounts that...
