by Will Marlow | Apr 2, 2015 | AdWords
I was sorry to hear that Trada is going out of business. I respected their innovative approach to SEM, and I hope that any affected employees or customers will feel free to reach out to me if they think I can be helpful to them. An Alternative to Automated AdWords...
by Will Marlow | Jan 2, 2014 | AdWords
Google recently published its list of the top Google Trends of 2014, but they made an enormous mistake with one of their charts. As you can see in the image to the right, they crowned Blue Moon as the “most searched for” beer of 2014. This seemed a bit...
by Will Marlow | Nov 27, 2013 | AdWords, Google Analytics
Excel is an absolutely essential tool for pay-per-click pros. I use it (along with other tools) at every stage of a pay-per-click advertising campaign: planning, researching, organizing, building, executing, measuring and reporting results. I’ve stubbed my...
by Will Marlow | Nov 17, 2013 | AdWords, Search Engine Optimization
I put together the PowerPoint deck below to answer a simple question: if you invest a sufficient amount in SEO, is AdWords really necessary? This is a question that I get a lot. Some people think that AdWords is a great short term tactic, but long-term you should aim...
by Will Marlow | Jul 24, 2013 | AdWords
As most of you know, today was the very last day to upgrade your AdWords campaigns to “Enhanced Campaigns.” This means that, as of today, Google is automatically changing your AdWords account, even if you don’t want them to. Here are the people who...
by Will Marlow | Jun 3, 2013 | AdWords
This blog post will show you three things: How keywords are different from actual words; How different keyword match types can change one keyword into another keyword; and How you can create lots of keywords by using the 7 different keyword match types as well as...
