I was sorry to hear that Trada is going out of business.  I respected their innovative approach to SEM, and I hope that any affected employees or customers will feel free to reach out to me if they think I can be helpful to them.

An Alternative to Automated AdWords Management

The SEM industry is still relatively new, and innovative companies like Trada are an important part of the ecosystem.  Trada attempted to create an automated and distributed method of optimizing AdWords campaigns.  My approach is very different: I optimize AdWords campaigns manually through methodical planning, data analysis, and implementation.  My approach will never be automated, and that’s the right fit for my customers.  It protects you against paying for a one-size-fits-all AdWords campaign, and it certainly protects you against the interruption of service that comes from the closure of a vendor like Trada.

If you are a Trada customer, and you want to avoid working with another high risk PPC vendor, I want to highlight the fact that agencies like mine offer a valid alternative.  I am a certified Google AdWords Partner, and I have worked with clients that range from $1,000/mo to $1,000,000 per month in PPC budget, and I’d love to help you get back on your feet.

Be Your Own AdWords Manager

(Finally, I have also launched a brand new marketing training company (still in beta, but accepting early users) that offers training to you and your employees in SEM, SEO, and web analytics.  This means that you may not need an AdWords manager at all, if you don’t want one.)

Whichever direction you want to go, please call me at 202.577.3350, or email me at will@willmarlow.com, if you think I can be helpful to you.

Will Marlow is a search engine marketing consultant who loves helping businesses get found by customers in search results, and he holds four certifications: Google Analytics Certification, Google AdWords Search Certification, Google AdWords Display Certification, and certification as a Bing Ads Accredited Professional.

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