by Will Marlow | Mar 29, 2010 | Original Blog
One of the most important things you can do to market your organization or yourself is to have a simple email strategy, and there are two things that will make your email strategy effective: (1) you need to have a process in place by which you add high...
by Will Marlow | Mar 26, 2010 | Original Blog
You should never use a new feature just because it’s awesome. This is because “awesome” isn’t awesome unless it advances your goals.My blogging platform (Posterous) added a new feature recently: this feature allows you to add “page...
by Will Marlow | Mar 22, 2010 | Original Blog
The other day, I crowdsourced a question to my friends on Google Buzz. I essentially asked people to tell me about awesome sources on the Internet for free images that you can use for your website or blog. One of my resolutions is to improve this blog by...
by Will Marlow | Mar 19, 2010 | Original Blog
The enemy of a good social media plan is chatter. Chatter is what gives ALL social media a bad name. For example, if a major nonprofit or school were to update their Twitter account with a Tweet that said, “Isn’t it a beautiful day out?”...
by Will Marlow | Mar 18, 2010 | Original Blog
I talk to a lot of people about how to make sure that the Internet is filled with positive stories about their organizations. Recently I was talking to a reporter who was writing a story about “Googlewashing,” which is a term I don’t like,...
by Will Marlow | Mar 15, 2010 | Original Blog
I wanted to share the results of the survey that many of you participated in a few weeks ago. Getting to hear real feedback from people is a very powerful thing, and if you run a blog I highly recommending including a periodic survey every now and then. The...
