by Will Marlow | Jan 1, 2010 | Original Blog
Many people focus on the content of their message. They refine and tweak and improve their message, and when they really nail it they may land an op-ed in the Washington Post, or their video may go viral, or some other great thing will happen to get them...
by Will Marlow | Dec 31, 2009 | Original Blog
A reader pointed out that I referred to something in a called “A/B testing,” but I did not define it. Essentially, A/B testing is something you do when you are re-designing a web site or building new software, in order to find out if a new change...
by Will Marlow | Dec 30, 2009 | Original Blog
Some people look for technology to solve all their problems, and after they spend a lot of money, they realize that they have the same problems that they had before, and they get upset. Examples of this include: People who think oil and coal cause pollution, and...
by Will Marlow | Dec 29, 2009 | Original Blog
Last night my car was towed from a restaurant’s parking lot while I was eating dinner inside. The owner of the restaurant stopped preparing sushi to personally drive me and my party to the towing lot to retrieve the car. The owner could have handled this...
by Will Marlow | Dec 28, 2009 | Original Blog
A great question was emailed to me the other day from a reader who is a social media marketer who uses Google Analytics to measure aggregate traffic patterns, but also does useful A/B testing. He wanted to know what actions I would take if I saw a significant...
by Will Marlow | Dec 27, 2009 | Original Blog
I’ve noticed a number of fairly negative commentaries summing up the decade that’s ending on December 31st, which made me want to point out some of the great things that have happened over the last ten years. Wikipedia was founded in January 2001...
