by Will Marlow | Dec 20, 2009 | Original Blog
Every so often, I do some quick keyword searches for my company, my clients, and my own name, to see how everyone is doing regarding search engine optimization. Two things are notable. Number one, it looks like the black art of search engine optimization (SEO)...
by Will Marlow | Dec 19, 2009 | Original Blog
You’re not going to change the world by building a sales force, even if you build the equivalent of Napoleon’s Army to sell your products. If the most exciting thing in your business plan is the number of sales reps you hope to hire once you get serious...
by Will Marlow | Dec 18, 2009 | Original Blog
Back in America pre-1995, this was the communication landscape: 9,000 commercial radio stations 1,100 television stations 11,000 periodicals 11,000 newspapers. How have things changed? Despite the best efforts of media executives to extinct themselves, there are...
by Will Marlow | Dec 17, 2009 | Original Blog
Venture Capitalist (who was an early investor in both Yahoo and Google), once said, “Google was built on a foundation of Larry's and Sergey's intellectual pursuits. Yahoo was built on the foundations of Jerry's and David's interests.” This is a nice...
by Will Marlow | Dec 16, 2009 | Original Blog
I use Google Analytics (often) but on a regular basis I only use it for a few basic things.If you feel overwhelmed by the sheer amount of data that Google Analytics presents you with, it can help for you to simply define what you want to know. For example, here...
by Will Marlow | Dec 15, 2009 | Original Blog
My hero Geoffrey Moore often pushes businesspeople to think about their business in terms of core and context. The core activity is everything you do that makes you strategically different (that is, better) than your competitors. Core is where you create...
