If you’re already remarkable

Your only marketing challenge is to make it really easy for your customers, friends and fans to talk about you.  The state of Montana, where I’m on my honeymoon right now, fits into this category.  Anyone who happens to drive through Montana notices its beauty,...

The revolution in social media

A lot of people think that all the different social media platforms (Facebook, Twitter, LinkedIn, Flickr, etc.) are more complicated than they really are.   Every social media platform, however, has one thing in common: they all make publishing possible.  That is the...

Tear down the brick wall

It used to be that a website was like a brick wall.  You would visit the website for your school, or a charity, or a business, and you saw a bunch of information on the webpage that someone from that organization posted, and that was it.  You couldn’t get any further...