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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Has Google Increased the Limits of the Google Keyword Planner?
This will probably be interesting only to those of us who spend a lot of time researching keywords, but it appears that Google has doubled the limit on the number of keywords you can download on in the Google Keyword Planner. Below you can see a screenshot from...
Examples of Facebook PPC Ads from Political Campaigns
My career began in politics, and I occasionally take a break from working with high growth companies to advise or consult for political campaigns and super PACs, and so I wanted to put together a "cheat sheet" with examples of political ads that have been running on...
Using a Two-Step Landing Page to Maximize Conversions
Landing page optimization is a huge part of successful online advertising, and there is one strategy that I particularly like, which I call the "two-part landing page strategy." This is where you identify at least two goals for a campaign, and then you make sure that...