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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
The Role Of Content Diversity In SEO
In my opinion, when it comes to SEO, people spend far too much time optimizing existing content on their website instead of creating new content. (This is sort of like the way people spend too little time on ad text writing in Google AdWords, and too much time...
Four Excel Tips for PPC Pros
Excel is an absolutely essential tool for pay-per-click pros. I use it (along with other tools) at every stage of a pay-per-click advertising campaign: planning, researching, organizing, building, executing, measuring and reporting results. I've stubbed my toes more...
PPC vs. SEO: Is AdWords Really Necessary?
I put together the PowerPoint deck below to answer a simple question: if you invest a sufficient amount in SEO, is AdWords really necessary? This is a question that I get a lot. Some people think that AdWords is a great short term tactic, but long-term you should aim...