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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
This Is the Only Thing That’s Free About Social Media Marketing
People often think that social media is attractive because it's free. But this is a simple misconception. Social media isn't free. Social media simply scales for free, but it won't scale at all without an upfront investment. Just look at Rebecca...
Three Reasons Why Twitter Is Better Than Google+ for Personal Branding
This post could also have been named, "Why Twitter is the Ultimate Tool for Personal Branding." I've been on Google+ since it's early beta days, and I like the social network very much. It's a fantastic system for sharing information, and connecting with...
When Should a Startup Invest in PR?
A big mistake that startups make is thinking that a company needs to be a certain (specific) size before it should begin investing seriously in public relations. That's the wrong way to look at it. Instead, you should ask yourself: what does our company care...