Ideas, Strategies, and News from our Agency
Blog
Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Dear universities: an open letter about social media and fundraising
Dear universities, Many of you want to use social media platforms like Facebook and Twitter to supplement your arsenal of fundraising tools, and that's great. The challenge is that social media platforms are different from almost all other types of communication...
Do you really want more traffic on your website?
I was just speaking to an executive at a university Annual Fund who told me that she wanted to use social media platforms to drive more traffic to her website. If you can relate to this desire, I need to stop you right there. You need to understand...
The most important thing about Old Spice’s social media marketing campaign
If you produce a brilliant 30 second TV commercial, and people love it, you can always pay for more 30 second spots to show your commercial again and again. But if you produce an amazing social media marketing campaign with YouTube, Twitter and Facebook, like...