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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
With social media, should you always want more followers?
I was recently talking to a journalist about the following question: should businesses (or schools or nonprofits) care about the quantity of followers they have, or the quality of their followers on social media platforms like Twitter, Buzz, Facebook, and elsewhere?...
Sometimes it’s a good idea to change your social media/blogging routine
"There's no sense in being precise when you don't even know what you're talking about." - John von Neumann When I am coaching clients on blogging and social media strategies, one of the most important themes is discipline. At the beginning of your plan, you need to...
Presentation On Web 2.0 Marketing @ Annual Mensa Regional Gathering
Networking is valuable when the relationships are real." Seth Godin Lately I'm starting to get more invitations to speak at events about Web 2.0 marketing and online communications. Although I don't have a video of the presentation I gave last week, I couldn't...