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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Presentation on Online Fundraising @ the Annual Meeting of Collegiate Honor Societies
The Executive Director of the National Society of Collegiate Scholars, Steve Loflin (@sloflin) invited me to Boston to make a short presentation about online fundraising at the Annual Meeting of Collegiate Honor Societies. I'm making the presentation today at...
How schools should approach “online community building”
A few years ago, it was very fashionable for schools to invest heavily in building custom social networks that were designed for their alums to use. The upside of building your own social network is that you own all the data, and you make all the big decisions...
Reading the tea leaves
One reason that some social networks are worth so much money is the potential for them to produce insights using all their member behavior that can be sold or used to make optimal decisions. For example, this article talks about a small online dating website that...