Ideas, Strategies, and News from our Agency
Blog
Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Usability Testing on a Shoestring
A lot of times we get really fancy when we need to do things like "usability testing." Someone I trust recently described a great way to do usability testing for your website for just $30.00. 1. Pick three of your friends who you don't work with. ...
Communicating in 2010
Many people focus on the content of their message. They refine and tweak and improve their message, and when they really nail it they may land an op-ed in the Washington Post, or their video may go viral, or some other great thing will happen to get them...
What is A/B Testing?
A reader pointed out that I referred to something in a called “A/B testing,” but I did not define it. Essentially, A/B testing is something you do when you are re-designing a web site or building new software, in order to find out if a new change...