Welcome to My Blog
Here is a basic blog layout with a right sidebarDear universities: an open letter about social media and fundraising
Dear universities, Many of you want to use social media platforms like Facebook and Twitter to supplement your arsenal of fundraising tools, and that's great. The challenge is that social media platforms are different from almost all other types of communication...
Do you really want more traffic on your website?
I was just speaking to an executive at a university Annual Fund who told me that she wanted to use social media platforms to drive more traffic to her website. If you can relate to this desire, I need to stop you right there. You need to understand...
The most important thing about Old Spice’s social media marketing campaign
If you produce a brilliant 30 second TV commercial, and people love it, you can always pay for more 30 second spots to show your commercial again and again. But if you produce an amazing social media marketing campaign with YouTube, Twitter and Facebook, like...
Case study: Birthright Israel’s word of mouth strategy
I received an invitation yesterday to attend a barbecue from an old friend from college. He just returned from a "Birthright Israel" trip, which is a Jewish-Israeli charity that pays (over $400 million over the last ten years) to bring Jewish people who live in other...
If you’re already remarkable
Your only marketing challenge is to make it really easy for your customers, friends and fans to talk about you. The state of Montana, where I'm on my honeymoon right now, fits into this category. Anyone who happens to drive through Montana notices its beauty, and...
Why blogs are better than social networks for achieving marketing goals
In addition to writing this blog, I also have a large social media presence on Twitter and Google Buzz. Through a survey that I did awhile back, and through simple observation, I can say that my social media presence is responsible for driving a very large portion of...
The revolution in social media
A lot of people think that all the different social media platforms (Facebook, Twitter, LinkedIn, Flickr, etc.) are more complicated than they really are. Every social media platform, however, has one thing in common: they all make publishing possible. That is the...
Where Microsoft missed the mark on their phone
"If you see a stylus, it means they failed." - Steve Jobs discussing Microsoft's next smartphone. Microsoft pulled its new smartphone (the Kin) off the shelves after just 45 days. In D.C. yesterday, Microsoft's CEO Steve Ballmer said, "In the case of phones, I've...
Tear down the brick wall
It used to be that a website was like a brick wall. You would visit the website for your school, or a charity, or a business, and you saw a bunch of information on the webpage that someone from that organization posted, and that was it. You couldn’t get any further...
Five important tech questions get answered (plus a new vanity plate)
Even though the last one is the only one that I phrase as a question, I get asked about the following things a lot: Netbook = content creation. iPad = content consumption. Blackberry = calculator that makes phone calls. iPhone = computer that makes phone calls...
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