Welcome to My Blog
Here is a basic blog layout with a right sidebarFacebook Is Doing “Split-Testing” Testing Right Now
Split-testing, or A/B testing, is one of the most important concepts in designing new features on a website. Anyone can do it for a very small amount of money (if you know how), but I wanted to share a real-time example of split-testing in action. See the full...
How Do Things “Go Viral”?
A lot of people think (or hope) that one of their ideas or marketing materials will somehow "go viral," but most people don't put much time into thinking about what actually causes something to spread virally. Without doing too much math, here's the basics of...
Voluntary Change
I was recently invited to Boston to give a talk at the Annual Meeting of the Association of Collegiate Honor Societies about opportunities to engage members using the Internet. My friends at The National Society of Collegiate Scholars invited me, and I'm...
How Much Do You Measure?
I think it would be interesting if Nielsen's BookScan unit installed tracking chips randomly on books, to measure reading trends. This would tell us:1. How much time people spend with their books opened. 2. How many books are never opened or read. 3. How many...
Cause a Flood
Yesterday on the fourth annual "" (a Microsoft-invented holiday), Microsoft released a study that showed two interesting things: (1) 70% of employers have admitted to rejecting job applicants after finding negative info about them online, and (2) 86% of employers...
What To Do If You Accidentally Hit “Send”
I once heard a great story about someone who accidentally sent an email containing embarrassing personal information to the wrong recipient. The information in the email was potentially embarrassing to the sender, but it wasn't John Edwards-scale traumatizing, and...
The Second Step to Getting Your Institution Quoted in the Media
(This is the second of two posts on getting your organization quoted in news stories. Click here for the first post in this series.) The second step to getting your organization quoted in the news is pretty easy. All you need to do is: (a)...
The Secret to Getting Your Institution Quoted in the Media
(This is the first of two posts on getting your organization quoted in news stories.)Measure everything you can. That way when reporters are writing stories about trends in your industry, they won’t need to settle for the abstract general...
The Most Helpful Advice I’ve Received On Blogging
Here is the most helpful advice I've received so far on blogging. Some points seem to contradict other points, but I've found it all helpful when taken together. 1. If you're a true novice, start with a Twitter account, and just post updates with links to...
If You Write a Blog
or if you update a Twitter stream, or a Facebook profile, or anything else in the social media universe, you should never under any circumstances write a post apologizing for your failure to write regular posts. It's perfectly acceptable to start with a beta...
Data-Driven Training
We created Royku to train marketers in data-driven marketing.