by Will Marlow | Mar 22, 2018 | AdWords
We get questions regularly from clients about Google Shopping campaigns, and so we wanted to write a quick blog post to clarify some of the most confusing aspects of Google Shopping. With that said, here are the twelve things you need to know about Google Shopping...
by Will Marlow | Mar 19, 2018 | AdWords, Digital Marketing
If you are worried about what GDPR (the General Data Protection Regulations from the EU that take effect May 25, 2018) means for your business, we are here to help. First, you are not wrong to be concerned. The penalty for noncompliance on GDPR is outrageously high:...
by Will Marlow | Mar 14, 2018 | AdWords
As most people know by now, the European Union has come up with new data collection rules that are making life complex for marketers like us, and we wrote this up in order to help our clients find clarity on what GDPR (General Data Protection Requirements) means for...
by Will Marlow | Jan 15, 2018 | AdWords
Mark Zuckerberg announced a major change to the Facebook Newsfeed algorithm on January 11, 2018, and this blog post below highlights the only two things you need to know about it. And as a bonus, I’ll tell you why this Facebook algorithm update reminds me of...
by Will Marlow | Oct 5, 2017 | AdWords
One of the often overlooked options in AdWords is the “Gmail Ads” feature, or “Gmail Inbox Targeting” as we refer to it. Below you’ll learn (1) what this is, (2) when to use it, and (3) how to set it up. What Are Gmail Ads (aka, Gmail Inbox Targeting)? Gmail Ads are...
by Will Marlow | Aug 10, 2017 | AdWords, Digital Marketing
A lot of people want to know what tools we use for managing AdWords accounts, and also for doing SEO work. If you want a full list of all the tools we use, you can see this marketing toolbox that we update regularly, but if you just want to see the tools we truly...
