by Ivan Vatović | Feb 23, 2023 | AdWords, Google Ads, Google Analytics, Original Blog
Before the automation of Google Ads, there was the manual way. In a sense, the latter is still available, but making such adjustments might be ill-advised in well-developed accounts with good past performance. The reason for this is that it might reduce the efficiency...
by Ana Spasic | Jan 17, 2023 | Cybersecurity, Digital Marketing, Google Analytics
We live in a digital world where Pay-per-click (PPC) advertising has become an integral part of our everyday lives. However, with the convenience of using PPC platforms such as Google Ads comes the risk of having your account compromised by hackers or fraudsters. In...
by Ashley Kirchmyer | Feb 21, 2019 | Google Analytics
With 2018 freshly behind us, we recently finished analyzing year-over-year performance for all of our clients, and we wanted to share two reports that will help you answers the following question: simply put, how well is your SEO going?We follow a simple process to...
by Will Marlow | Dec 30, 2016 | AdWords, Google Analytics
There are three easy ways to measure “form fill” conversions in Google AdWords and Google Analytics, and I wanted to lay them out in a simple blog post for anyone who, like we do, lives or dies by conversions. Before I lay out three methods for tracking form fill...
by Will Marlow | Nov 16, 2015 | AdWords, Google Analytics
Google Analytics has improved tremendously over the last few years in terms of reducing our need to customize the javascript, and to do other things that require technical expertise. Unfortunately, you still need to get fancy with RegEx occasionally, which I consider...
by Will Marlow | Oct 7, 2015 | AdWords, Google Analytics
I look at a lot of marketing dashboards, and one of the most common mistakes I see is this: website is often listed as the number one source of leads, sales, opportunities, or revenue. But tracking your website as a “source” is actually a bad practice,...
