by Mladen Krstović | Jun 18, 2025 | Digital Marketing, Original Blog, Search Engine Optimization
Traditional SEO was built for ranking pages. But today’s LLM-driven search is built for retrieving passages.In tools like Google AI Mode, ChatGPT, Gemini, and Perplexity, users no longer search with simple keywords. These LLMs, or Large Language Models, are using...
by Dragan Stojanovic | Aug 30, 2023 | Search Engine Optimization
Search engine optimization (SEO) is a vital aspect of any small business’s online presence. It helps increase visibility, attract organic traffic, and improve conversions, playing a key role in establishing the brand in the digital marketplace. However, many...
by Julijana Spasic | Jan 10, 2023 | Search Engine Optimization
It does not take years of experience in SEO to know that the favorite answer to any question for every SEO specialist is: “It depends.” But website speed is one of the simplest factors because in essentially every normal scenario, faster is always better. So how do...
by Will Marlow | Sep 12, 2017 | Search Engine Optimization
I was honored to be asked by Bret Peters to teach a class on advanced link building and keyword research at Georgetown University a few days ago, and I wanted to share my slides, below. One of the reasons I enjoy giving presentations to classes like his is that: (a)...
by Will Marlow | Jul 20, 2016 | Search Engine Optimization
One of the reasons why I love AdWords is that it is very simple. You identify the best keywords and optimize your campaigns to target them, and then you measure results. It is a very simple universe, once you learn the rules. SEO is completely different because (a)...
by Will Marlow | Jul 6, 2016 | Search Engine Optimization
One of the most frustrating things about measuring keyword rankings is that Google serves “personalized” results for every user. This means that when you search for something like “The Prime,” you may get one series of results from Google,...
