by Will Marlow | Dec 18, 2013 | Search Engine Optimization
In my opinion, when it comes to SEO, people spend far too much time optimizing existing content on their website instead of creating new content. (This is sort of like the way people spend too little time on ad text writing in Google AdWords, and too much time...
by Will Marlow | Nov 17, 2013 | AdWords, Search Engine Optimization
I put together the PowerPoint deck below to answer a simple question: if you invest a sufficient amount in SEO, is AdWords really necessary? This is a question that I get a lot. Some people think that AdWords is a great short term tactic, but long-term you should aim...
by Will Marlow | Sep 29, 2013 | Search Engine Optimization
If you run a local business, then you may have noticed that in the last year Google has drastically changed the way you need to do SEO. In large part this is because of the rising importance of your Google+ Local Page (formerly known as Google Places) for your...
by Will Marlow | May 17, 2013 | Search Engine Optimization
(Note: the blog post below is about keyword research as it relates to SEO, and not AdWords. Keyword research is definitely not dead when it comes to paid search.) I spend about an hour or two each week optimizing this website for SEO, but I don’t target any...
