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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Presentation at the Reston Chamber of Commerce on Google Analytics
On March 12 I'm going to give a presentation at the Reston Chamber of Commerce about Google Analytics, which is a tool I use everyday to analyze website traffic. In fact, I think that Google Analytics is the best tool available for calculating the ROI of almost any...
How To Get Around Google’s (Not Provided) Keywords
One of the most commonly asked questions about Google search engine marketing is this: what do we do now that Google is encrypting nearly all keyword data that marketers previously used to optimize their websites? Is there any way to get any of this keyword data...
How To Deal With Ambiguous Keywords When Doing Keyword Research
Google recently published its list of the top Google Trends of 2014, but they made an enormous mistake with one of their charts. As you can see in the image to the right, they crowned Blue Moon as the "most searched for" beer of 2014. This seemed a bit suspicious to...