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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Lookup And RegEx Tables in Google Tag Manager
Imagine you have a client that has 10 franchised businesses across the USA. Same templated websites, goals, offers, etc. What works on one, works on all the others. The client wants you to implement conversion tracking and advertise their businesses. Let’s say that...
Thoughts on PPC Bidding Automation
I believe in PPC bidding automation. With PPC automation, I made (my clients) fortune, and I build my campaigns in PPC automation fashion. I give the algorithm freedom, but I teach it using good input. To master the output (conversion), you must master the input. My...
How to Create Google Analytics 4 Audiences Using Google Tag Manager
As professional digital marketers, we’re facing constant changes in our industry. It’s important to stay up-to-date with new digital marketing tools that are necessary for our data-driven approach. The next big change that’ll come our way is the migration from Google...