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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
On Google Ads Algorithms
Before the automation of Google Ads, there was the manual way. In a sense, the latter is still available, but making such adjustments might be ill-advised in well-developed accounts with good past performance. The reason for this is that it might reduce the efficiency...
How ChatGPT Will Impact Google Search
We are starting to get questions from customers and partners about the potential impact on advertising of ChatGPT, a new artificial intelligence tool that may actually give technology the ability to think like people. In this post, I will share my thoughts on the...
What Is User-Generated Content (UGC)? 5 UGC Campaigns That Changed the Game
Let’s begin with storytime. If you’re anything like me, you didn’t get a chance to have a formal marketing education. Back when I was in school, our parents expected us to become lawyers, bankers, or doctors. Since I’m writing these lines, of course, I didn’t take any...