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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Five important tech questions get answered (plus a new vanity plate)
Even though the last one is the only one that I phrase as a question, I get asked about the following things a lot: Netbook = content creation. iPad = content consumption. Blackberry = calculator that makes phone calls. iPhone = computer that makes phone calls...
Don’t try too hard
Sometimes, when marketers try too hard, it can backfire. Here's an example: I was in Barnes and Noble yesterday, and a very nice salesman wanted me to buy one of the Barnes and Noble e-Readers (the black and white screened "Nook," which competes with the iPad and the...
Why be an entrepreneur? (Or what we can learn from Theodore Roosevelt)
Too many people think that the main motivator to start a business is to achieve personal wealth. I was just re-reading Edmund Morris's outstanding biography of our 26th President, Theodore Roosevelt, and came across a great passage about his failed attempt to be a...