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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
What’s the real value of social media for communicators?
's an article in the Wall Street Journal that says that some entrepreneurs are questioning how valuable social media really is. The premise of the article is simple: some people have done great things for their business with social media, but other people...
Don’t forget about email
One of the most important things you can do to market your organization or yourself is to have a simple email strategy, and there are two things that will make your email strategy effective: (1) you need to have a process in place by which you add high...
When should you add new features to your website or blog?
You should never use a new feature just because it's awesome. This is because "awesome" isn't awesome unless it advances your goals.My blogging platform (Posterous) added a new feature recently: this feature allows you to add "page breaks" into your blog posts,...