Ideas, Strategies, and News from our Agency
Blog
Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Local businesses: you make your money at the margins with social media
If you're a local/community business, and you want to use social media to accomplish your business goals, the most important thing you should know is this: you make your money at the margins. In fact, in social media, you do everything at the margins. Why...
How to apply the so-what rule to social media goals
The thing that separates a good goal from a bad goal is this: a good goal is something that you can take meaningful action to accomplish, and a bad goal is something that you have little influence over. One of my jobs is helping organizations develop social...
My reading list
These are the most helpful blog posts I've read about entrepreneurship since founding AlumniFidelity. Technology blog postsMinimum desirable product by Andrew ChenMinimum viable product by Eric Ries Product design debt versus technical debt by Andrew Chen What's...